In 2012, we were asked to help The Coca-Cola Company develop a repeatable and scalable model for “disruptive innovation.” As we reach the end of the fourth year of this journey, I thought I’d take a minute and reflect on where we are… From the beginning, we decided to learn by doing. “Everybody has a plan until they … Read more
We are David Butler, Marius Swart and Ross Kimbel. We lead a pre-seed, co-creation platform for Coca-Cola called, Coca-Cola Founders. We open up some of Coke’s biggest challenges to repeat founders and co-create new startups together. We post our "inside-out" learnings related to co-creation on this blog. Join thousands of others receiving these blog posts by email.