We are David Butler, Marius Swart and Ross Kimbel. We lead a pre-seed, co-creation platform for Coca-Cola called, Coca-Cola Founders. We open up some of Coke’s biggest challenges to repeat founders and co-create new startups together. We post our "inside-out" learnings related to co-creation on this blog. Join thousands of others receiving these blog posts by email.

Is My Price Right?

One of the most important decisions for any startup, especially those with an enterprise focus, is figuring out the price to charge for a product or service. But figuring out the “right” price to charge for a product or service for any start up is hard to do. There are a couple of reasons for this. One reason is that … Read more

3 Reasons We Co-Create With Entrepreneurs

One of my family’s favorite places to go is Disney World. We’ve been going every year since my daughters were very young. One big improvement Disney has made in recent years is the launch of what they call, the MagicBand.     In 2015, Disney launched the MagicBand. Wired published an article which tells the story much better than I … Read more

Three Questions To Ask Your Enterprise Advisor

If you have been reading this blog, you probably already know that the Coca-Cola Founders model is based on identifying real, immediate challenges across the Coca-Cola System and then partnering with entrepreneurs capable of developing new technologies and business models to tackle those challenges.     We’ve found that, despite the vast resources and expertise we have within Coke, entrepreneurs … Read more

Top 5 differences in pitching to Strategic vs. Traditional Investors

This is a follow up to my most recent post, Strategic vs Traditional Investors, and I would like to discuss the key differences between the content required for a strategic vs. traditional investor pitch deck.     First, it may be helpful to provide a bit more background on investor pitch decks in general. Why are they so important and what … Read more

Disruptive Innovation is Disruptive

Marketing Week just named 100 of the most disruptive brands in 2016. Wonolo and Winnin, two of our Coca-Cola Founders portfolio companies, were included. This is awesome for them but it also validates what we’re trying to do through our platform—create disruptive innovation.   Disruptive innovation is very difficult for big, established companies. In this post, I’ll go deep into … Read more

Strategic vs. Traditional Investors

You started with a great idea. Then you gathered the perfect team and even gained some early traction. Now all you need is some capital to fund and scale your idea. That means it’s probably time to start talking with investors in the venture capital industry. For the most part, there are two main components to the venture capital (“VC”) … Read more

Test Your Killer Assumptions Early And Often

The notion of “fail fast” is pretty cliché at this point, but it’s something we are always thinking through when working with pre-seed stage companies. Of course, much has been written about how long entrepreneurs should pursue an early stage idea. But what’s the right answer? A week? A month? A year? Base on our experiences, it depends on a … Read more

What’s the Problem?

One of the recurring questions we ask our portfolio companies is “What’s the problem you’re solving?” This is an easy way to focus the conversation but also keep the team focused on the one thing that really matters.   But what we’re really trying to do is help them focus on the pain the problem is creating for people. The … Read more

Why Monthly Investor Updates Pay Off

Many of the leading seed-stage VC’s are reluctant to invest in companies when they can’t drive to the start-up’s office. Since we have 12 portfolio companies in 10 cities around the world, this presents a bit of a challenge. However, in just over two years, we have been able to generate a 3X return on the investments in our portfolio … Read more

In 2016, Traction is Everything

There is a new normal many seed-stage startups face as they try to raise a Seed Round of funding. There are new expectations around growth that every founder/early stage employee should be aware of when thinking about raising capital in 2016. In this post, I’ll summarize the shift that’s happening and double-click on four ways seed-stage startups can get the … Read more